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The Art of Strategic Freelancing
Welcome To The Course
Introduction and Hello from Paul (2:12)
BEFORE You Become A Freelancer
What I Wish I Knew Before Leaving Strategy Consulting (11:21)
Freelance Identity vs. Wanting Freedom (1:49)
Learn From Freelancers Ahead of You (0:57)
FIVE Questions for Every Freelancer (3:56)
Do You Really Want To Be A Freelancer? (Desire, Reality & Identity) (12:05)
Exercise: Tame Your Fears (2:43)
Find A Test/Pro-Bono Client (2:22)
CASE EXAMPLE: My First Pro-Bono Client (Actual Deliverables) (6:04)
Early Stages: Mindset & Basics
Consult Under Your Name OR Brand? (5:09)
How Much Free Work Should You Do? (3:56)
Price Higher Than Your Full-Time Wage (2:22)
Freelancing At Its Best Is Getting Paid To Learn (1:43)
Remote vs. In-Person Consulting (6:51)
EXERCISE: Create Your Brand & Credential Materials
EXERCISE: Ideal Client List & Red Flags (1:45)
How To Price Like McKinsey (4:17)
Fixed-Fee Pricing Isn't ALWAYS Ideal (3:31)
Becoming Legible: Planting Digital "Curiosity Triggers" (3:41)
Landing Projects, Writing Proposals & Signing The Contract
Attracting Clients: Network, Content & Communities (5:56)
The Three Major Ways of Working: Time, Project & Product Based (11:54)
High Level Proposal 101 - What is it for? (1:07)
DOWNLOAD: Simple Proposal Template
BUT, Don't Send A Proposal Too Soon! (2:13)
CASE STUDY: Law Firm Proposal (7:52)
Three Goals BEFORE You Sign A Contract (2:38)
Project-Based Contract Walkthrough (5:36)
DOWNLOAD: Contract Template
Navigating The Client Relationship
Scoping: The Art of Ongoing Relationship Building & Alignment (9:13)
Thinking About Process & Three Typical Stages (6:17)
Underrated Art of the "Check-In" Meeting (1:18)
DOWNLOAD: Basic Check-In Template (PPT)
CASE STUDY: Google Ads Freelancers (5:18)
CASE STUDY: Training Project Check-In Doc
CASE STUDY: Check-In & Final Documents From Culture, Values & Capability Building Project
Getting Paid & Stripe 101 (1:49)
Doing The Work
Synthesizing Data & Information (Pyramid Principle 101) (4:31)
Synthesis Trick: Label, Sort, Insight Technique (4:41)
Make Your Own Frameworks (7:14)
Final Deliverable Example: Non-Profit Board Assessment
Final Deliverable Example: Steel Industry Research
Deep Dive Interviews on Freelancing
Sean Mccabe & Paul (67:53)
Venkatesh Rao on The "Art of Gig"
Austin Church - Long-Time Freelancer & Freelance Coach (30:40)
Will Bachman - Former McKinsey Consultant - Long-Time Freelancer (53:20)
Tom Critchlow
Live Q&A Sessions With Paul
AMA - Hourly vs. Fixed Pricing, First projects, Brand vs. Personal Name & More (54:32)
EXERCISE: Create Your Brand & Credential Materials
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