StrategyU
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Think Like A Strategy ConsultantArt of Strategic Freelancing

Course Outline

Welcome to the course
1Fundamental Goal: Move to offer "higher-value" servicesPreview
Module 1: Before You Become A Freelancer
1What I wish I knew before quitting strategy consulting2Freelance Identity vs. Wanting Freedom3Learn From Freelancers Ahead of You4Five Questions For Every Freelancer5Do You Really Want To Be A Freelancer?6Tame Your Fears Exercise7Find A Test/Pro-Bono Client8My Pro-Bono Client Example
Module 2: Early Stages - Mindset & Getting the Basics Right
1Personal Name or Brand Name?2How much free work should you do?3You will fail if you try to price @ your full-time wage4The best projects are when you get paid to learn5Remote vs. in-person consulting6Create Your Brand / Credential Materials7Ideal Client List & Red Flags8Pricing Strategies & McKinsey Pricing Examples9The Math & Benefits Of Fixed-Fee Pricing10Become Legible: Plant Digital "Curiosity Triggers"
Module 3: Landing Projects, Developing Proposals & Signing A Contract
1Attracting Clients: Network, Content & Communities2Three Types of Work: Time, Project & Product Based3Packaging & Positioning Your Offerings4Workshop + Q&A: Selling to Corporates For Creators5High Level Proposal 101 - What is it for?6Downloadable Proposal Template7Don't Send A Proposal Too Quickly8Case Study: Law Firm Project9Three Goals Before You Sign a Contract10Project Based Contract Walkthrough11Basic Contract Example
Module 4: Navigating The Client Relationship
1Scoping: The Art of Ongoing Relationship Building & Alignment2Thinking About Process & Three Typical Stages3The Underrated Art of The Check-In Meeting4Download: Check-In Document5Case Study: My Google Ads Freelancers6Case Study: Check-In From Training Materials Project7Case Study: Check-In & Final Documents From Culture, Values & Capability Building Project8Getting Paid & Stripe 101
Module 5: Doing The Work
1Synthesizing Data & Information (Pyramid Principle 101)2Synthesis Technique & Live Example3Creating Your Own Frameworks4Final Deliverable Example: Non-Profit Junior Board5Final Deliverable Example: Steel Industry Research
Module 6: The People I Go To For Advice!
1Sean Mccabe2Vankatesh Rao3Austin Church4Will Bachman5Tom Critchlow
Module 7: AMA Live Q&A
1AMA December 11th 2023 - Pricing, Hooks, Getting Clients, Types of Projects, Branding
Lesson

Case Study: My Google Ads Freelancers

Navigating The Client RelationshipLesson 5
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