StrategyU Learning

Art of Strategic Freelancing

A focused, high-signal learning path that blends mindset, structured problem solving, and persuasive communication. Start with the public preview lessons or work straight through the outline below.

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Course outline

49 lessons across 8 sections.

Welcome to the course

1Fundamental Goal: Move to offer "higher-value" services

Preview

Module 1

Before You Become A Freelancer

1What I wish I knew before quitting strategy consulting

2Freelance Identity vs. Wanting Freedom

3Learn From Freelancers Ahead of You

4Five Questions For Every Freelancer

5Do You Really Want To Be A Freelancer?

6Tame Your Fears Exercise

7Find A Test/Pro-Bono Client

8My Pro-Bono Client Example

Module 2

Early Stages - Mindset & Getting the Basics Right

1Personal Name or Brand Name?

2How much free work should you do?

3You will fail if you try to price @ your full-time wage

4The best projects are when you get paid to learn

5Remote vs. in-person consulting

6Create Your Brand / Credential Materials

7Ideal Client List & Red Flags

8Pricing Strategies & McKinsey Pricing Examples

9The Math & Benefits Of Fixed-Fee Pricing

10Become Legible: Plant Digital "Curiosity Triggers"

Module 3

Landing Projects, Developing Proposals & Signing A Contract

1Attracting Clients: Network, Content & Communities

2Three Types of Work: Time, Project & Product Based

3Packaging & Positioning Your Offerings

4Workshop + Q&A: Selling to Corporates For Creators

5High Level Proposal 101 - What is it for?

6Downloadable Proposal Template

7Don't Send A Proposal Too Quickly

8Case Study: Law Firm Project

9Three Goals Before You Sign a Contract

10Project Based Contract Walkthrough

11Basic Contract Example

Module 4

Navigating The Client Relationship

1Scoping: The Art of Ongoing Relationship Building & Alignment

2Thinking About Process & Three Typical Stages

3The Underrated Art of The Check-In Meeting

4Download: Check-In Document

5Case Study: My Google Ads Freelancers

6Case Study: Check-In From Training Materials Project

7Case Study: Check-In & Final Documents From Culture, Values & Capability Building Project

8Getting Paid & Stripe 101

Module 5

Doing The Work

1Synthesizing Data & Information (Pyramid Principle 101)

2Synthesis Technique & Live Example

3Creating Your Own Frameworks

4Final Deliverable Example: Non-Profit Junior Board

5Final Deliverable Example: Steel Industry Research

Module 6

The People I Go To For Advice!

Module 7

AMA Live Q&A

1AMA December 11th 2023 - Pricing, Hooks, Getting Clients, Types of Projects, Branding