Pricing, positioning, branding, and the mistakes that keep freelancers stuck at low rates. Includes McKinsey pricing examples and the math behind fixed-fee work.

1Personal Name or Brand Name?

2How much free work should you do?

3You will fail if you try to price @ your full-time wage

4The best projects are when you get paid to learn

5Remote vs. in-person consulting

6Create Your Brand / Credential Materials

7Ideal Client List & Red Flags

8Pricing Strategies & McKinsey Pricing Examples

Free

9The Math & Benefits Of Fixed-Fee Pricing

Free

10Pricing Calculator: Target Income, Floor Rate, and Fixed Fees

FreeQuiz

11Become Legible: Plant Digital "Curiosity Triggers"

Module 3

Landing Projects, Developing Proposals & Signing A Contract

From first conversation to signed contract. How to attract clients, write proposals that close, and avoid the mistake of proposing too early. Includes real proposal templates and a case study.

1Attracting Clients: Network, Content & Communities

2Three Types of Work: Time, Project & Product Based

Free

3Workshop + Q&A: Selling to Corporates For Creators

4High Level Proposal 101 - What is it for?

5Downloadable Proposal Template

6Don't Send A Proposal Too Quickly

7Case Study: Law Firm Project

8Three Goals Before You Sign a Contract

9Project Based Contract Walkthrough

10Basic Contract Example

Module 4

Navigating The Client Relationship

The work after the sale. Scoping conversations, check-in meetings, and the art of staying aligned with your client without micromanaging or getting micromanaged.

1Scoping: The Art of Ongoing Relationship Building & Alignment

Free

2Thinking About Process & Three Typical Stages

3The Underrated Art of The Check-In Meeting

4Download: Check-In Document

5Case Study: My Google Ads Freelancers

6Case Study: Check-In From Training Materials Project

7Case Study: Check-In & Final Documents From Culture, Values & Capability Building Project

8Getting Paid & Stripe 101

Module 5

Doing The Work

Synthesizing information, creating your own frameworks, and delivering final work products that actually help clients make decisions. Includes real deliverable examples.

1Synthesizing Data & Information (Pyramid Principle 101)

2Synthesis Technique & Live Example

3Creating Your Own Frameworks

4Final Deliverable Example: Non-Profit Junior Board

5Final Deliverable Example: Steel Industry Research

Module 6

Bonus & Resources

Conversations with freelancers I respect on pricing, dealing with uncertainty, life design, and staying relevant by putting your ideas out into the world, plus a live Q&A on student questions.

6AMA December 11th 2023 - Pricing, Hooks, Getting Clients, Types of Projects, Branding

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