StrategyU
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Think Like A Strategy ConsultantArt of Strategic Freelancing

Course Outline

Welcome To The Course!
1Meet Paul: My Story & Why I Spent 250+ Hours Creating This CoursePreview2Overview of The Five ModulesPreview3Welcome To Course & Suggested Course SchedulePreview4Downloadable & Printable Checklist: Apply The Concepts In This Course5100+ Consulting Slide Templates614 PowerPoint Hacks
Week 1
1Mission For The Week
Module 1: 🧠 Consulting Mindset - How To Think Like A Strategy Consultant
1Module #1 IntroductionPreview2Mindset Shift #1 Shifting From The "What" To The "How"Preview3Mindset Shift #2 Learning Mindset & The Quest For Better ExplanationsPreview4Mindset Shift #3 Rule Of Three: Why Do Consultants Always Offer Lists Of Three?5Mindset Shift #4: Think Before Your PowerPoint! (Beyond The Digital Default)6Mindset Shift #5: Doing "High-Performance" Work7Advanced Consulting Process: Bottom-Up & Top-Down Modes8Bringing It Alive - Mini Case Study - University Budget Cuts9BONUS: Overview Of Strategy Consulting
Week 2
1Mission For Week 22Assignment #1: MECE & Synthesizing Key Themes3Assignment #1: Example Solutions
Module 2: 🎯 MECE Mind - How To Think Clearly
1Introduction to MECE - Mutually Exclusive, Collectively ExhaustivePreview2Fun Facts: Are most people saying "MECE" wrong? A word from Barabara MintoPreview3Four Ways to Use MECE in Your Work4Basic Business Example: Profit = Revenue - Costs5MECE: Social Media Example6More Example: Test Yourself!7MECE FAQ: What happens if you are using "other" too much?
Module 3: 💡 From Information To Insight: How To Use The Pyramid Principle To Synthesize
1Module #3 IntroductionPreview2Intro To The Pyramid Principle3Why Synthesis Matters: The Illusion Of Transparency4Using The Pyramid Principle: Five Step Process5Minto's Three Rules6Test Yourself: Pyramid Principle Mini-Assignment7Synthesis Exercise: Answers8Technique: Label, Sort Insight9How The Pyramid Principle Fits In The Consulting Process10Walkthrough Example #1: Label, Sort, InsightPreview11Walkthrough Example #2: Label, Sort Insight12Preview: Pyramid Principle Part 213Bonus: Mapping The Pyramid Principle To A Real PowerPoint Deck
Week 3
1Mission For Week 32Assignment #2: Facebook Case: Build The Issue Tree3Assignment #2: Example Solutions
Module 4: 🛠 Real World Problem Solving: Using SCQA & Issue Trees To Help Facebook Shift To Mobile
1Module #4 IntroductionPreview2The Top-Down Mode: Defining Problems & Developing Hypothesis3Facebook Case Kick-Off & Goals4The SCQA Framework & Defining Problems5Issue Trees & Developing Hypotheses6Q&A - Student Questions on SCQA & Problem Solving
Week 4
1Week 4 Mission2Assignment #3: Presentation Storytelling3Assignment #3: Example Solutions
Module 5: 💭 PowerPoint Storytelling
1Module #5 IntroductionPreview2Pyramid Principle Part 2: Communicate Top-Down3Write Before You PowerPoint4How To Sequence Insights & Arguments5Structure Your Arguments: Inductive & Deductive Reasoning6PowerPoint Storytelling: Three Principles of Flow7Slides Critiques of Real Slides From McKinsey, BCG & More...8Types of Presentations / End Products (Free Examples + Templates)9Influencing Different Levels of The Organization10Charts 101: Why Not To Use Pie Charts11Three Types Of Frameworks & How To Build Your OwnPreview
Module 6: 🔥 Persuasive Presentations: How To Create Memorable & Persuasive Content
1Impossible To Ignore: 7 Tips For Memorable Presentations2Three Principles of Persuasive Storytelling3Perceptive Mode: Bringing Facts Alive4Cognitive Mode: Giving Ideas Deeper Meaning5Affective Mode: Emotions!6Article: 20 Tips On Creating Amazing Presentations
Interviews With Former Strategy Consultants
1Andrei Lenard - Corporate Strategy Director + 8 Years @ BCG + Roland Berger2Davis Nguyen - Former Bain Consultant & Founder of MyConsultingOffer.com3Hakan Unsal - Former BCG Principal & Founder
✅ Course Wrap Up
1Would you offer us some feedback and/or a testimonial?
Lesson

Three Principles of Persuasive Storytelling

🔥 Persuasive Presentations: How To Create Memorable & Persuasive ContentLesson 2
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